Lessons in marketing

Social networks work on clever reward policies. Facebook and Google+ work on notificiations, Twitter on RT’s-replies, Tumblr (not exactly a social network) works on reblogs.
These rewards soon get addictive and we start logging into Facebook every time we get a chance expecting the tiny red figure at the top of the page to appear and show a big number. We soon start posting content on these networks just for these rewards. It’s interesting that social networks are marketed this way (and successfully so).
It also means that apart from its negative effects on users (if any) it also turns us all into marketers. We are soon targeting as many likes or RT’s as possible and a huge majority of us post content only in exchange for these rewards.
It is surprising, though, that these acquired marketing skills are rarely used outside a social network in an actual business.


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